631 Parkway, Gatlinburg, Tennessee 865-436-9100 Take a self-guided tour through 10 galleries that contain hundreds of incredible exhibits based on the superlatives that can be found in the bestselling Guinness Book of World Records, which was first published in 1955. View tons of memorabilia from legendary feats and famous stars such as Elvis, Princess Diana, The Beatles and Houdini, as well as the Batmobile from the 1960's Batman TV series.